When Marsha Hammond of Baltimore underwent treatment for breast cancer two years ago, receiving chemotherapy was unnerving.
A friend in the nursing profession suggested she consider the medications flowing from her IV bag not as drugs, but as representations of happier things. The resulting product, Dhremo Therapy IV Decals, produced by Hammond’s company, Mind the Current, LLC, are meant to be applied on the side of IV drip bags facing the patient. Designed to look like old-time medical labels, they extol the virtues of the good things entering the patient’s body.
The creative appliqués drew the attention of the judges during the seventh round of SU’s Philip E. and Carole R. Ratcliffe Foundation Shore Hatchery competition, netting Hammond $25,000.
Staying true to the program’s goal of helping to create job opportunities, she plans to use the money to hire staff, as well as increase her marketing efforts, establish a pediatric line of labels and start an online platform that will allow customers to personalize the labels.
This semester’s competition drew a record 28 entries, literally changing the way the event was held. For the first time, the program employed two competition rooms of judges, who heard pitches simultaneously.
In the end, judges divided some $95,000 among eight winners. Along with Mind the Current, LLC, they included:
• Mobtown Fermentation - $15,000
• Picklehead, LLC - $15,000
• Badjo-T Industries - $10,000
• Gel-e Life Sciences - $10,000
• Neuro Helmet Systems - $10,000
• Stock Scholars - $5,000
• TNP Studios - $5,000
Administered through the Perdue School of Business, the goal of the Ratcliffe Shore Hatchery program is to fund entrepreneurs in the mid-Atlantic and have new businesses opening within six months, with the potential of employing five or more within a year.
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