Amit Poddar Earns Management Marketing Association Award

SALISBURY, MD---A study co-authored by Dr. Amit Poddar, chair of Salisbury University’s Management and Marketing Department and director of the Franklin P. Perdue School of Business’ Mid-Atlantic Sales and Marketing Institute, recently earned the Management Marketing Association’s Donald Sawver Branding, Strategy and Research Best Paper Award at the organization’s annual conference in Chicago.

Written with Drs. Kalina Manoylov and Doreen Sams of Georgia College, and Janna Parker of James Madison University, the paper was titled “Water Conservation on Campus: Experimental Study Examining the Role of Advertising and Technology in Promoting Water Conservation Among College Students.”

Data collection for the study was sponsored by the Georgia College Green Fee (similar to SU’s student fee-supported Green Fund) as part of the institution’s ongoing water conservation initiative. The paper is currently under review for journal publication.

For more information call 410-543-6030 or visit the SU website at www.salisbury.edu.