SU Announces New Brand Exercise Project

SALISBURY, MD---What makes Salisbury University unique?

SU has partnered with Stamats Communications, Inc. and its subsidiary, The Thornburg Group, to conduct extensive research to find out as part of a new Brand Exercise Project.

Students, faculty and staff will receive a survey Thursday, October 1, as part of the project’s first phase. Those completing the survey by Sunday, October 18, will be entered into a drawing for $100 Amazon or SU Bookstore gift certificates.

Responses from this survey will be analyzed along with those from alumni, donors, community members and other campus constituents, as well as input from SU focus groups and a virtual site visit.

The Thornburg Group and SU officials will use insights gained through this “research and discovery” portion of the exercise to develop a unified brand platform in phase two.

This will articulate SU’s authentic brand in the marketplace, further define what makes the University special, and provide the narrative that tells the world about SU’s passion, purpose and commitment.

“This research-based, multi-phase, institution-wide process will help guide all creative expression and storytelling across the University in a way that authentically and consistently resonates with prospective students, parents, current students, faculty, staff, alumni, donors and influencers,” said Sue Eagle, SU associate vice president of marketing and communications.

The University selected Stamats and The Thornburg Group, based in Minneapolis, due to their award-winning, extensive experience in higher education and in developing successful approaches based on current trends and best practices.

Following feedback from SU’s strategic planning process, this exercise originally was scheduled to begin in March 2020, but was postponed until this semester due to COVID-19. It is expected to be completed in May 2021.

For more information visit the SU Brand Exercise Project webpage.